When I wrote Don't Have a Webinar if You Have Nothing to Say, I didn't realize there would be so much more where that came from. Unfortunately, I seem to have found a rich source of ideas for a new stream of content, which I am calling The Facepalm Marketing Series.Welcome. You may wish to take a moment to sigh before we begin.
This week, I was eager to attend another webinar on email content. When it comes to email marketing, it's difficult to get a good grip on the "rules" beyond the basics. (The basics being start with good lists, include nice images but mind your load time, offer safe unsubscribe options, run A/B tests and use smart - but not TOO clever - subject lines. Whew. And those are just the basics.)
Imagine my excitement when I signed up for a webinar offering a few insights into current trends in email and sample campaigns. (Maybe I need to get out more.) Now imagine my dismay when the presentation focused on content marketing in general and most of the examples cited were from blogs and landing pages.
Insert facepalm here.
In case you're wondering, the company hosting the webinar was not the same as the one that hosted the 17-minute wonder a few weeks ago. I'm not sure how long this annoying series will last, but I'm pretty sure we can look forward to a few more installments, at least.
Better Email Marketing Examples Are Out There
Also, in case you're interested in email marketing trends from a more worthy source, consider following the Moz Email Marketing blog. I sincerely doubt it will provide me with any new Facepalm material.Stay alert, my marketing friends.
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Before I accept an assignment to create content for a client, I like to be sure we both understand the point of the project. If that sounds like a waste of time to you, please don't contact me.
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