While I'm a BIG fan of (good) content, there are many other pieces of the puzzle to making your organization a whole and happy one. Here are three to consider:
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Require your employees to use good manners with each other and with everyone who interacts with your business or organization. I wrote about HR and employment law for 12 years. Trust me, there are a lot of things you can't require of employees. Making it mandatory to say "thank you" and generally be helpful and courteous while they're representing your company is still TOTALLY legal. If you'd like, I'd be happy to help you write it into your employee manual.
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When you buy promotional items, buy good ones. Cheap pens! Thin t-shirts! Ugly mugs! In a word, NO. If you're putting your logo on it, it should work - and look good.
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Looking for a writer who "gets" business? I'm that kind of different.