Every writing project should start with these 5 questions:
1. Who is this directed to?
This determines your audience. Who should read it? Who else might read it?
What do you know/what can we assume about them?
2. Why are you talking to them?
Why might they listen? Why might they care?
3. What do you want them to do?
Be specific. This is the reason you're writing, after all.
4. When do you need it, and...
5. How do you want it?
Will a Word document suffice? Can it be emailed in the body of a message,
or should it formatted for your blog or website?
Do you need photos or illustrations?
Save time, get the words you need
Answering these five questions usually takes less than 30 minutes, and on the average project, having the answers will save both of us about a gazillion hours. Roughly.
Want help getting your writing project started? Let's get together, and make the words work for you.
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