Content is important

This probably won't be one of 2012's most stunning revelations:
Your media plan should include content.

Content is the blanket that wraps up your company's image.

Don't mess up your image. (But try the recipe.)

To make a messier metaphor of it, content is the cornflour that wraps the whole enchilada, and without a good recipe, the whole thing falls apart. The guts of your company might be perfectly sound and sensible, but when the lettuce and shredded meat is hanging out for the world to see, your company looks like a gooey mess.

~Diane Stresing