Whee! Hop on the Media-Go-Round to Promote Your Book

Welcome and thanks to guest blogger Janie Reinart, who shares her recipe for making the media notice your book and support your sales.  

Janie Reinart’s first book, Love You More than You Know, is a collection of stories from 45 mothers of U.S. service men and women. They open their hearts and share what it feels like when your son or daughter leaves home to fight a war.  Some were stunned when they learned that their “baby” had enlisted. Others had long been familiar with military life. But all of these mothers knew their world had just changed the day their child called home and said, “Mom, I’m being deployed . . ..” Anyone who reads their stories will admire their faith and courage–and better understand the sacrifices made by our U.S. service men and women and their families.  ________________________________________

How to Jump on the Media-Go-Round by Janie Reinart

Promoting yourself as an author isn’t getting any easier because of the many local bookstores that are out of business. It is time to be creative and find other venues for meeting the public.  Connecting to people with the stories we write makes the world go round, like this chain of events poem.

In the paper
On my blog
LIKED on WordPress
Opened door
Worked together
MEDIA
Book signing
In real world

IN THE PAPER
I read an article in the Chagrin Valley Times about local musicians helping soothe the loneliness of our deployed soldiers by giving them the gift of music. Warren Henry Music is collecting old guitars and refurbishing them free of charge thanks to co-owners Aimee Zeller and Warren Henry. The USO of Northern Ohio is shipping these guitars overseas to our regions deployed service members.

ON MY BLOG
This turned out to be a perfect post for my blog. Warren explained, “One of our instructors is a veteran and told us how helpful it was to have his guitar to play while deployed. Our troops and their families sacrifice so much. This is our way of thanking them for their service to our country.” The Help Fight the GI Blues Campaign was launched.

LIKED ON WORDPRESS
Shortly after my post about donating guitars, I received a comment from a band, Select Start in Tampa, Fla: “We have a day off in Bainbridge on May 15, during our month long District Lines sponsored Go Radio headlining Tour. We plan on dropping by to donate a guitar to Warren and the USO.”

I said, “You guys rock!”
Select Start replied, “As does Love You More Than You Know  We ordered two copies this morning. One of the books is to be a gift to the mom of a family friend, whose son is being deployed with the USMC to Afghanistan soon. God bless all the troops and their families.”

OPENED DOOR
With the exciting news of a donation for the program, I walked downtown Chagrin Falls and paid a visit to Warren Henry Music. Aimee said, “You were so enthusiastic when you walked in that I thought I should know you.” It was the first time we met.

I told Aimee about the band and the guitar donation. I explained that I was the mother of a veteran and showed her my book, Love You More Than You Know Mothers’ Stories About Sending Their Sons and Daughters to War. Then I took the plunge asking if she and Warren would consider a book signing at the music store as we were all working together to help our deployed troops. A portion of the proceeds from the sale of my book is donated to charities benefiting wounded veterans.

WORKED TOGETHER
They liked the idea! Together we selected a date and time. We are collaborating on writing articles to publicize the event, which is also going to feature a live local band besides the book signing.

MEDIA
Continuing to learn, I use the media to promote this latest book signing, posting information about the event on: Booktour, Facebook, Twitter, Chagrin-falls.org/calendar, my blog, and the local newspapers. Warren Henry Music is posting on their website and emailing information to their customers. The local band is also promoting the event on their site.


IN REAL WORLD
Round and round we go. Jump on the media-go-round so that you can grab the brass ring connecting with people and sharing the stories you write. Make those connections through the Internet and face to face. Hope to see you at future book signings. Come around and say hello.

Click here to enter free giveaways of Love You More than You Know eBooks in honor of our Veterans and their families.  ______________________________________

A portion of the proceeds from the sale of Love You More than You Know is donated to charities benefiting wounded veterans, including ReMIND.org, a Bob Woodruff Foundation initiative for injured service members and their families, as well as to the Semper Fi Fund.

Reinart is committed to continue bringing you true stories of our heroes in uniform, sharing with you the bravery and sacrifices that our troops and their families make everyday for all of us. You are invited to share your story about your soldier here at www.loveyoumorethanyouknow.com as a guest blogger. Send stories to storiesfrommoms@gmail.com

Content is important

This probably won't be one of 2012's most stunning revelations:
Your media plan should include content.

Content is the blanket that wraps up your company's image.

Don't mess up your image. (But try the recipe.)

To make a messier metaphor of it, content is the cornflour that wraps the whole enchilada, and without a good recipe, the whole thing falls apart. The guts of your company might be perfectly sound and sensible, but when the lettuce and shredded meat is hanging out for the world to see, your company looks like a gooey mess.

~Diane Stresing