Done right, your company newsletter can deliver value to your employees. But if your company newsletter is just a vehicle to post sales figures, next month's target accounts, and list employee birthdays and anniversaries, you're missing the point and wasting time on your newsletter.
To make your newsletter truly valuable to your employees and create a useful tool for your organization you need to spend a few minutes in deep-think mode.
- What's really important to your employees?
- What makes them happy?
- What makes for a bad day at the office?
- What's your corporate culture? (I know that word is terribly overused, but it's important!)
Whatever the answers to those questions, you get the idea, right? Your employee newsletter should have a personality. It must be unique because your employees are, and it better sparkle if you expect them to shine.
How can you go from ho-hum-here's-this-month's-newsletter to hey! lemme see that newsletter?!
Maybe you should design it to be read by your employees' family members, even include some content for kids. How 'bout including a tongue-in-cheek humor piece (or photo) by an employee with each issue? Perhaps holding a monthly contest, like offering a prize for the person who finds the most typos in your employee handbook, would keep things interesting. (OK, that last one won't go over big in most companies, but I'd sure give it a shot!)
The bottom line is, done right, newsletters are worth your time. In fact, they can pay off big time.
Related:
26 Things to Know About Customer Newsletters
Five Reasons Client Newsletters Rock
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Did you bag your employee newsletter because no one was reading it? Or started one, but didn't have time to keep it up? Let me help! I offer a free consultation and brainstorming session for organizations that want to find the best way to say what they need to say, to employees and other important people. Call me ... we can get your message to those people!
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