1. Newsletters deliver repeat business.
2. If you build a website and they don't come, a newsletter can drive clients to your site.
3. Keep your friends close.... newsletters increase customer loyalty.
4. ...and your enemies closer.... um, if you have enemies, you definitely need a newsletter!
5. Newsletters are referral reminders. As in, hey, I should mention Charlie's Landscaping to my new neighbors...
Do you need a newsletter? Well, no. Not unless you really like repeat business...customer retention... client referrals...
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