Twitter as a 5/8" socket wrench

Strategic Services Director Bryce Marshall of Akron-based Knotice delivers a clear description of just what Twitter isn't in the January iMedia Connection article, Where Twitter drops the marketing ball.

If you have been living comfortably with the notion that Twitter is your marketing slave, expect a little discomfort.  Its an article worth reading in its entirety, but in the spirit of things, here's a summary in 140 characters, or less:

      Twitter is a useful marketing tool, but you can't build a whole campaign with it. Be sure you have some
        other implements in your toolbox.