Content is still King

So sez William Rice in September's Promo Magazine.

In his article on Web Marketing 101, Mr. Rice seems to suggest that writers are necessary, even in the all-about-eye-candy land of web design.

"FOCUS ON CONTENT" is first of the four steps he recommends to "help ensure a Web site's effectiveness."

Content is what people come looking for. And they expect much more than just words. They want links to manuals, customer testimonials or ratings, and virtual demos. Content needs to be as entertaining as it is informative.

I like this guy. Even if he does end a sentence with a preposition.